Nutritional supplements and nutraceuticals now make up a huge and expanding sector of consumer spending. In the United States spending in this area is estimated to in the region of twenty-five billion dollars a year. Affluent consumers, particularly baby boomers, are a key demographic that is driving this market. The following is a brief overview of some popular products and their positive health benefits.
Blue-green algae and green foods: products such as chlorella, spirulina, barleygrass and wheatgrass have a powerful anti-inflammatory effect and are exploding in popularity among health-savvy consumers. They all contain very high concentrations of the compound chlorophyll, which in addition to the benefits already mentioned, also oxygenates the blood and has a strong deodorizing action.
Fish oil: much scientific research has demonstrated the positive effects of fish oil on human health. It is easily one of the best nutrients for all-round health. Among other things, it is beneficial for bone health, inflammation, brain health and has demonstrated anti-ageing effects. What is more, good quality fish oil is an inexpensive and widely available product.
CoQ10: a relative newcomer to the scene, this compound is a vital nutrient for cellular function. It can help boost energy, benefit heart health and help combat inflammation. It's effects on the healthy functioning of cell mitochondria is also considered by some anti-ageing researchers to aid life expectancy.
Curcumin: this is a supplement that is rapidly growing in popularity. It is a powder derived from turmeric, best known as the ingredient that gives curry its distinctive yellow color. It has a strong anti-inflammatory action and can be helpful for those suffering with conditions such as arthritis, tendinitis, carpal tunnel syndrome and gout. It has also shown to be beneficial for cardiovascular health and shows great promise as an anti-cancer compound.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine sulphate: this is another supplement that can be hugely beneficial for older people. Joint pain and impaired mobility is something of an epidemic among older folks and many look for supplements that can help. Glucosamine sulphate can help to keep cartilage in good health and thus stave off the onset of joint problems. However, as with many supplements, it may interact with certain drugs, so medical advice should always be sought before taking it.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
Blue-green algae and green foods: products such as chlorella, spirulina, barleygrass and wheatgrass have a powerful anti-inflammatory effect and are exploding in popularity among health-savvy consumers. They all contain very high concentrations of the compound chlorophyll, which in addition to the benefits already mentioned, also oxygenates the blood and has a strong deodorizing action.
Fish oil: much scientific research has demonstrated the positive effects of fish oil on human health. It is easily one of the best nutrients for all-round health. Among other things, it is beneficial for bone health, inflammation, brain health and has demonstrated anti-ageing effects. What is more, good quality fish oil is an inexpensive and widely available product.
CoQ10: a relative newcomer to the scene, this compound is a vital nutrient for cellular function. It can help boost energy, benefit heart health and help combat inflammation. It's effects on the healthy functioning of cell mitochondria is also considered by some anti-ageing researchers to aid life expectancy.
Curcumin: this is a supplement that is rapidly growing in popularity. It is a powder derived from turmeric, best known as the ingredient that gives curry its distinctive yellow color. It has a strong anti-inflammatory action and can be helpful for those suffering with conditions such as arthritis, tendinitis, carpal tunnel syndrome and gout. It has also shown to be beneficial for cardiovascular health and shows great promise as an anti-cancer compound.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine sulphate: this is another supplement that can be hugely beneficial for older people. Joint pain and impaired mobility is something of an epidemic among older folks and many look for supplements that can help. Glucosamine sulphate can help to keep cartilage in good health and thus stave off the onset of joint problems. However, as with many supplements, it may interact with certain drugs, so medical advice should always be sought before taking it.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
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